Content, a strategic tool for leveraging your Business

More mushroom, more taste: Simply Cheesy, Simply Marvellous.
--- Wendys
Savour all the goodness…. Wrapped up ready to go!!!
--- Mcwrap, McD’s
It’s not just Whiskey, It’s about togetherness,
Celebrate Culture, Celebrate people with Jack Daniels

The above one liners/ phrases drives a customer towards the product to second the thought of not trying it?? Isn’t it? I am sure these phrases will fancy one to give the product a go.
Given a fact, around80% of population in the world is wooed to make purchases based only on content. A definition goes by explaining content as a piece of information describing product/service. A content that is challenging, actionable, interesting and readable is always able to attract and retain customers. With Digital Marketing evolving constantly, there has been huge impact on the way customers buy products or services. The trending Digital Marketing is a boon for every firm as it gives consumer insights to grow and accelerate business. When we say Digital Marketing the term Content is default attached to it. Let’s drill down into key aspects of content writing.

The core of marketing be it offline, digital or inbound etc lies in the conversation with prospects. Conversation is content. The right content gets the consumer engaged and related to your brand. With mere focus on content and lack of marketing the business may fail to generate any traffic. There is huge demand for valuable content in every industry. Depending upon current use, a content cycle is explained in 3 categories depending upon their usage namely, TOFU, MOFU and BOFU.
If you are an inbound marketer then you should be aware of content types used at different levels of the funnel. After all, you need to be able to match the right content to your persona’s needs at each stage of the buyer journey. So here is how exactly it is determined to what type of contentaligns with each stage.
Firstly, TOFU – not the eatable one but Top of the Funnel: The information seekers looking for a large content informative and explanatory to solve their problems. They are unqualified leads and needs a vital push to move on to next level of content funnel. The content is more or less educational and centers on helping your target audience. Illustrations include E-books, Guides, How to’s.
Secondly, MOFU-Middle of the Funnel: Here your content must introduce your company, brand and position the company as problem solver. Videos, Case studies, testimonials, videos, interviews, webinars, demonstrations are all MOFU activities. At this stage you must focus on making prospects understand why you are better than opposition.
Thirdly, BOFU – Bottom of the funnel: This is where you qualify your leads witha view striking a deal and delighting them. Demos, Free Trial, consultations are all BOFU activities.
We all are aware of the significance of content be it inbound marketing, Copywriting, digital and social media etc. Content is as important as the design and aesthetics of your website because it drives search engine results, increases traffic to your page and establishes your organization as an industry leader. During content creation, certain etiquettes need to be followed for producing classy piece.


Etiquettes of Effective content:

  1. Head-Turning headline to outline of complete post.
  2. Let your content hook audience with appealing first sentence.
  3. A complete research on topic to be posted about.
  4. Identify the purpose of content creation.
  5. Your content is the voice of your compnay so make it unique.
  6. The content should beoptimized for search using SEO; best practices and the latest SEO content strategies.

Effective content writing is critical in turning site visitors into satisfied customers. It’s not just about getting content out there but you need to produce high-quality content. With strong content planning and content marketing strategy the rigourous task of content creation is taken to ease. Indeed content is the king. It’s time that we storytell content that goes beyond products and services and establish relationship than mere deal.

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