Insta Mania: Why businesses Love Instagram

Photographs are a vital playing role in the popularity of any individual, may they excel in sport, politics, cinema or any field, what matters is how many of us know them by their profile shared by social media and the shares of their posts and that Instagram helps reach out to maximum followers the right way. But why Instagram for business?
Spread awareness:
Drive awareness of your business, product, app or service. Increase product sales, mobile app downloads and even visitors to your shop. With 15 million+ business profiles worldwide, 1 million+ advertisers worldwide use Instagram marketing tools to share their stories and drive business results and 60% of people say they discover new products on Instagram, it makes it a hub for social media entrepreneurs and giving the right message to your audience is equally important amidst the competitors. Social Media Marketing team at Expetal helps you optimize content and segment audience and help you reach out to your right audiences effectively.
Pique interest:
Make potential customers more aware of your products or services. 75% of Instagrammers take action after being inspired by a post, 80% increase in time spent watching video on Instagram is valuable and 1/3 of the most viewed stories are from businesses. Motion Graphics to explain and remind people about your product or services will help trigger your audience for the sale. Expetal’s Motion Graphic Designer with the help of content writers brainstorm and sketch the right story board for your videos.
Get customers:
Get recognized as a business.
Instagram insights gives insight about your stories, posts and followers so one has a crucial impact on the way one works.
With a business account you can:
Get real-time metrics on how your stories and promoted posts perform throughout the day. Get a view of how your followers react to your posts and how well have they been familiar with the same.
Add information about your company, such as business hours, location and phone number.
Convert to a business account within your app account settings.
Create your Instagram Business Account
So, How to use Instagram for business?
Starting an account is quick and easy.

This explains how to set up a Business Instagram account to give people more information about your products, service or business.
Step 1: Download and launch the app
Downloading the Instagram application is a really simple one. You just have to go to your respective Stores of your mobile phone and enjoy the Instagram experience. For iOS users download from "APP STORE", for android, "GOOGLE PLAY STORE" or Windows Phone from the "Windows Phone Store." Once the app is installed on your mobile phone, tap to open it.
Step 2: Let us know who you are
For your Instagram profile that you make over Instagram, it is really important for Instagram to know about your identity for which you have to Sign Up with your E-mail Id or another option also lies that says you to sync with your Facebook profile if you have one.
Step 3: Set up a free instagram business profile
It is not at all difficult to get you a business Instagram account. In the settings option in your app, scroll down to switch to business account. When you have a business account, you can add pertinent business information such as opening hours, a business address or a phone number. Create a Instagram Business Profile.
Step 4: Post and follow users
Start posting content you'd like to see in your feed using relevant hashtags and start following similar accounts.
What's more?
Creating a business profile on Instagram
For companies to better understand their followers and also maintain the decorum of their Profile, new Instagram features are being launched almost every month on Instagram. The tools are currently being rolled out in many parts of the world some of them being, the US, New Zealand and Australia, and will be available in all countries in the coming few months.
New Instagram tools not only helps companies keep a track of their posts and followers but also promote posts to drive business objectives – all within the Instagram mobile app, so customers can see valuable information on your profile, such your business address or contact details, and you can get actionable information about which posts are performing best, when the best days of the week and times are to post and the demographic breakdown of your followers. You can also promote any posts you've shared, and include a button such as "Learn More" to reach new customers in your target audience.
Why businesses love Instagram?
From major brands to local, family-run shops, businesses around the world are driving proven results with Instagram.
For any business the most important thing is publicity. Applications like these play a major role in seeking attention for as many people as many as manually you can’t. Using Instagram, you can connect to so many customer across many channels and increase cross channel engagement. It is smart working rather than hard working. This business on e-commerce has made it so easy for companies all around the world to give all what they want to explain just by a simple Photograph.
With 3.5x return on advertising on Instagram, 300,000 mobile app installations over five days, and 2x increase in conversion rate vs non-Instagram campaigns, Instagram is the home of creative imagery, so it is the perfect place to launchyour new business.

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